Joe Biden’s campaign says it has reserved $280 million in television and digital advertising that it plans to use largely to hammer President Donald Trump’s handling of the coronavirus pandemic.

The presumptive Democratic nominee’s ads will often run 60 seconds rather than the more typical 30-second commercials, and will frequently feature Biden speaking directly into a camera, campaign manager Jen O’Malley Dillon said in a memo Wednesday. The ads will air in 15 states the campaign believes will be competitive in November’s election.

The ads will focus heavily on the pandemic, contrasting what Biden’s campaign sees as Trump’s failures with the former vice president’s experience and empathy. Biden’s ads are intended to allow voters to “hear directly from the vice president in his own voice, speaking to this moment that we’re in,” O’Malley Dillon told reporters in a call detailing the strategy.

Read the full story: CNN


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