Furniture and home accessories website Wayfair has seen a massive boom in sales as people are spending more time at home — and finding their space might need a new look.
While some customers admit they would not normally buy furniture without trying it out in person, the pandemic has turned that approach on its head.
Amid a retail landscape that has already driven well-known brands into bankruptcy, Wayfair’s revenue is up by almost 20 percent, with deliveries up 21 percent.
The success lies in its business model, which is perfectly suited to a pandemic: Its website is designed for people with time to browse. It offers 18 million items, speedy delivery, easy returns, and free shipping on most orders.