The very last group that wanted to cancel a trade show right now is the travel industry, which is already scrambling to deal with the disruptions in travel due to the coronavirus.
But that’s what happened today as ITB Berlin, which had been due to draw 160,000 participants starting Wednesday, was canceled due to a decision from local authorities in Berlin.
“The fact that the largest global travel show is being canceled right now is telling,” said Adam Sacks, president of Tourism Economics, a leading research firm in the sector.
This is just the latest high profile business event canceled due to the concerns about having a large gathering of people from around the globe during the health crisis. Earlier Friday the Geneva Motor Show was cancelled.
Earlier this month the Mobile World Congress, the largest show for the mobile phone industry set for Barcelona was canceled. On Thursday, Facebook (FB) canceled F8, its biggest annual event.